Community analytics for growth
OVERVIEW

Introduced traffic insights and enhanced data visualizations on Nas.io, enabling community managers to track the full funnel, from visits to engagement and retention.

YEAR

2024

ROLE

Product Designer

TIMELINE

3 Weeks


About

Nas.io enables creators and community managers to run, monetize, and grow online groups across WhatsApp, Telegram, email, and more. Core features already included setup, product creation, sales tracking, and payouts, but homepage insights were limited to total members and monthly earnings.

This project introduced Visits as a surfaced metric, giving managers visibility into traffic and daily visitors for the first time.

The result: a richer snapshot of community health that also includes member growth, engagement, and retention patterns, making it easier to track the full funnel and act on opportunities.

Homepage metrics alignment

The dashboard homepage now features a Community Visits card alongside Members and Earnings, unifying all primary metrics for the current month.

A 30-day daily trend line adds instant context, helping community managers quickly spot traffic patterns and fluctuations.

Detailed analytics breakdown

Clicking the Monthly Visits metric opens a detailed analytics view.

By default, traffic is shown for the entire community, with options to drill down into specific products, filter by product type, or segment by traffic source for granular insights.

Interactive data visualization

The interactive analytics dashboard displays the current month’s data by default, with adjustable date ranges for deeper exploration.

Hovering over bars reveals a detailed breakdown of visits by product or page type, while empty state designs maintain clarity when no data is available.

Smooth Scroll
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Community analytics for growth
OVERVIEW

Introduced traffic insights and enhanced data visualizations on Nas.io, enabling community managers to track the full funnel, from visits to engagement and retention.

YEAR

2024

ROLE

Product Designer

TIMELINE

3 Weeks


About

Nas.io enables creators and community managers to run, monetize, and grow online groups across WhatsApp, Telegram, email, and more. Core features already included setup, product creation, sales tracking, and payouts, but homepage insights were limited to total members and monthly earnings.

This project introduced Visits as a surfaced metric, giving managers visibility into traffic and daily visitors for the first time.

The result: a richer snapshot of community health that also includes member growth, engagement, and retention patterns, making it easier to track the full funnel and act on opportunities.

Homepage metrics alignment

The dashboard homepage now features a Community Visits card alongside Members and Earnings, unifying all primary metrics for the current month.

A 30-day daily trend line adds instant context, helping community managers quickly spot traffic patterns and fluctuations.

Detailed analytics breakdown

Clicking the Monthly Visits metric opens a detailed analytics view.

By default, traffic is shown for the entire community, with options to drill down into specific products, filter by product type, or segment by traffic source for granular insights.

Interactive data visualization

The interactive analytics dashboard displays the current month’s data by default, with adjustable date ranges for deeper exploration.

Hovering over bars reveals a detailed breakdown of visits by product or page type, while empty state designs maintain clarity when no data is available.

Smooth Scroll
This will hide itself!
Community analytics for growth
OVERVIEW

Introduced traffic insights and enhanced data visualizations on Nas.io, enabling community managers to track the full funnel, from visits to engagement and retention.

YEAR

2024

ROLE

Product Designer

TIMELINE

3 Weeks


About

Nas.io enables creators and community managers to run, monetize, and grow online groups across WhatsApp, Telegram, email, and more. Core features already included setup, product creation, sales tracking, and payouts, but homepage insights were limited to total members and monthly earnings.

This project introduced Visits as a surfaced metric, giving managers visibility into traffic and daily visitors for the first time.

The result: a richer snapshot of community health that also includes member growth, engagement, and retention patterns, making it easier to track the full funnel and act on opportunities.

Homepage metrics alignment

The dashboard homepage now features a Community Visits card alongside Members and Earnings, unifying all primary metrics for the current month.

A 30-day daily trend line adds instant context, helping community managers quickly spot traffic patterns and fluctuations.

Detailed analytics breakdown

Clicking the Monthly Visits metric opens a detailed analytics view.

By default, traffic is shown for the entire community, with options to drill down into specific products, filter by product type, or segment by traffic source for granular insights.

Interactive data visualization

The interactive analytics dashboard displays the current month’s data by default, with adjustable date ranges for deeper exploration.

Hovering over bars reveals a detailed breakdown of visits by product or page type, while empty state designs maintain clarity when no data is available.

Smooth Scroll
This will hide itself!