Researched 350 Bay Area’s volunteer community to understand engagement drivers, then created a 25-page brand book to rebrand the movement and inspire civic action among younger audiences.
YEAR
2023
ROLE
Brand Designer
TIMELINE
15 Weeks
About
350 Bay Area, a grassroots climate advocacy organization in the San Francisco Bay Area, is dedicated to achieving a clean energy future rooted in racial, economic, and environmental justice.
To advance this mission, the organization undertook a rebrand of its marketing materials and social media presence, aiming to connect with younger populations and mobilize civic action.
The result was Climate Canary, a 25-page brand book defining the organization’s story, visual identity, and usage guidelines, ensuring consistent, impactful branding across all platforms.
Smooth Scroll
This will hide itself!
This will hide itself!
Design system for a grassroots movement
OVERVIEW
Researched 350 Bay Area’s volunteer community to understand engagement drivers, then created a 25-page brand book to rebrand the movement and inspire civic action among younger audiences.
YEAR
2023
ROLE
Brand Designer
TIMELINE
15 Weeks
About
350 Bay Area, a grassroots climate advocacy organization in the San Francisco Bay Area, is dedicated to achieving a clean energy future rooted in racial, economic, and environmental justice.
To advance this mission, the organization undertook a rebrand of its marketing materials and social media presence, aiming to connect with younger populations and mobilize civic action.
The result was Climate Canary, a 25-page brand book defining the organization’s story, visual identity, and usage guidelines, ensuring consistent, impactful branding across all platforms.
Smooth Scroll
This will hide itself!
This will hide itself!
Design system for a grassroots movement
OVERVIEW
Researched 350 Bay Area’s volunteer community to understand engagement drivers, then created a 25-page brand book to rebrand the movement and inspire civic action among younger audiences.
YEAR
2023
ROLE
Brand Designer
TIMELINE
15 Weeks
About
350 Bay Area, a grassroots climate advocacy organization in the San Francisco Bay Area, is dedicated to achieving a clean energy future rooted in racial, economic, and environmental justice.
To advance this mission, the organization undertook a rebrand of its marketing materials and social media presence, aiming to connect with younger populations and mobilize civic action.
The result was Climate Canary, a 25-page brand book defining the organization’s story, visual identity, and usage guidelines, ensuring consistent, impactful branding across all platforms.
Smooth Scroll
This will hide itself!
This will hide itself!